B2B Sales Executive – Foodservice Equipment

North West
Northern Region (Hybrid/Field-Based)
Basic Salary: £35,000 – £45,000 (Dependent on Experience) + Uncapped Bonus – Realistic OTE of £70,000+

Summary

Are you ready to take your sales career to the next level with a company that delivers results and builds lasting relationships? Join our high-performing team and make a real impact.

Who We Are

  • CHR Equipment Ltd delivers top-quality, sustainable foodservice solutions.
  • Our expertise includes BIM modelling, designing and implementing efficient and innovative commercial kitchens alongside full design and build fit-outs.
  • We set the standard for award-winning projects in commercial kitchens across the UK.
  • With 150+ years of combined experience, we have a strong reputation for quality, innovation, and customer success.
  • Proud CEDA (Catering Equipment Distributors Association) members, holding ISO 9001, 14001, and 18001 accreditations.
  • We are expanding our business development team, providing ambitious individuals with the chance to drive growth, forge new opportunities, and play a pivotal role in shaping our future.

The Role

What You’ll Be Doing

  • Winning new business – actively seeking and securing sales in hospitality, catering, and foodservice sectors
  • Telling our story – With 30+ years of experience as a family business, we’ve delivered 25 award-winning projects and worked with dozens of Michelin-star kitchens. Sustainability is at our core—our data-led approach delivers measurable ROI. We don’t just talk about our value; we prove it.
  • Managing key accounts – strengthening client relationships and driving long-term success
  • Providing real solutions – with 30+ years of design experience, you can rely on our leadership team to support you in a consulting approach. We ensure the brief is clear and understood, delivering solutions that add real value to our clients.
  • Smashing targets – working hard and seeing the rewards with uncapped commission

The Applicant

If you’re looking for a role where you’re supported, valued, and rewarded—this is it.

Let’s talk about your future at CHR Equipment Ltd. Contact Paul Neville, our Managing Director, for a confidential discussion on how you can become part of our growing team.

Email: paul@chrequipment.co.uk

No recruitment agencies, please.


Career Development

What’s in It for You?

  • Competitive Basic Salary + Uncapped Bonus – Realistic OTE of £70,000+
  • Company car or car allowance
  • Pension contribution
  • Private healthcare (after qualifying period)
  • Flexible working (Hybrid/Field-Based)
  • Sell market-leading, BIM-compliant, sustainability-driven foodservice solutions with full project support from our in-house team
  • Career growth opportunities in a fast-growing business
  • A high-performance, rewarding sales culture

Required Experience

What We’re Looking For

 This is not a project management role – we are looking for a dedicated sales professional. Our in-house team will handle project execution and enhance your orders, allowing you to focus solely on sales.

  • A natural storyteller who can bring our brand to life
  • Proven B2B sales experience – ideally in foodservice equipment, catering supplies, or a related field (experience in catering equipment projects is advantageous)
  • Self-motivated, driven, and resilient – thrives on achieving and exceeding targets
  • A strong network – within hospitality, catering, or food production sectors
  • Excellent communication & negotiation skills – you know how to close deals
  • Full UK driving license & willingness to travel