Golden Ticket To Growth

With a greater number of consumers opting for ‘Staycations’, taking more day trips, short breaks and holidays at home rather than travel abroad, and the weakness of sterling encouraging more inbound tourism, the UK leisure industry has actually benefitted from the recession1. Experiencing a 7% growth in visitor numbers in the last year, Cadbury World has had to give its catering facilities a complete overhaul, resulting in a 30 percent saving in energy consumption alongside increased production…

Taste of sweet success

Dairy Milk to Crème Eggs, Cadbury’s is synonymous with the word chocolate worldwide. No wonder sweet-toothed fans, both young and old, are curious about how it’s made.

Cadbury World opened in 1990 as a homage to the much-loved brand and remains the UK’s only purpose-built visitor centre devoted entirely to chocolate, winning a Heart of England Excellence in Tourism Award in 2009 for outstanding customer service.