CHR Helps Brew Up Increased Profit and Improved Environment

A means of generating increased profit opportunity from café areas with no capital equipment funding, with the whole installation project-managed by experts, is the innovative solution for contract catering offered by award-winning commercial kitchen company CHR Equipment.

The concept is already proven, once operational, to generate turnover of at least £2000/day with just two staff, increasing foot traffic to the area and delivering a sustainable, socially responsible solution to regeneration of otherwise under-used or ‘tired’ areas, in public, healthcare and educational establishments.

CHR’s café package can include the Starbucks’ ‘We Proudly Brew’ franchise, but with an added dimension: CHR can project manage and execute the whole programme, from conducting feasibility studies, re-designing and equipping the area and installing the equipment. The only ‘up-front’ costs are any building work, as the equipment is financed via purchase lease.

Paul Neville, CHR Equipment sales director, comments, “The brand recognition of a famous High St name encourages people to stop and spend, who may otherwise walk by. We have already installed several of our cafes, and all are proving successful, not only in generating income for the operator, but giving its customers a more pleasant environment, and the intangible benefits of giving new life to an otherwise tired or ‘dead’ area, with a product that is socially responsible in using recycled paper cups and Fair Trade coffee. In one installation we are carrying out now, the feasibility study revealed potential turnover of £½m+ for the first year alone.”

Founded almost 20 years ago, CHR Equipment has grown to become one of the leading commercial kitchen companies, delivering solutions for venues as diverse as local pub’s through Michelin starred restaurants to stadia. The company, based in Preston, Lancs, has won CEDA (Catering Equipment Distributors Association) national awards for its work, two years in succession, demonstrating its consistency and quality.

CHR Equipment offers a complete package, from design to installation and maintenance, and unlike many similar companies, is independent in all its areas of operation, enabling it to deliver the most practicable, profitable solution, within budget, for each individual project.